Engagement

Justin Clapp MBA, PCC

Every transformation has a story. This is Justin’s.

Journey of Integration

I’ve always been drawn to two worlds—the creative and analytical.

After studying business in college, I wanted to understand it on a much deeper level, which led me to earn my MBA from Clark University at the age of 24.

I was ambitious, determined, and believed in the power of business to create meaningful change in the world, and as a way to create the life you dream of living.

Yet, something was still missing.

I felt called to further explore my creative side, which led me to study graphic design at the Rhode Island School of Design.

It proved to not only be about creative expression and aesthetics—I was learning to see challenges and solve problems in an entirely new way.

Success to Searching

With a unique combination of business and design training, I took a leap of faith in 2008.
While others urged caution amid the global financial crisis, I knew it was time to create my own path. The entrepreneurial spirit within was too strong to ignore.

So, I launched my strategy and design firm immediately after graduate school.

Over the next 15 years, I build what looked like incredible success from the outside. The business was thriving, working with prestigious clients around the world.

I found myself in the trappings of achievement—the lifestyle, the recognition, the financial rewards.

Yet deep within, I felt a growing disconnect. A quit voice kept asking: Is this all there is? It feels like something is missing—but what? What else could I possibly do? What’s next?

I knew something had to change. I knew I was meant to be doing something of greater meaning and more holistic impact—both for myself and for others.

The Power of Purpose

With a unique combination of business and design training, I took a leap of faith in 2008.

This questioning and a journey of personal development and inner work led me to explore coaching.

I immersed myself in understanding human potential and the dynamics of personal transformation.

Coaching leaders awakened something profound in me. It connected me to a deeper purpose—helping others realize their fullest potential. It felt aligned with my essence—my truth.

Yet, something was still missing.

The coaching world, while deeply transformative for individuals, felt disconnected from high-level business strategy and organizational direction.

I recognized that creating truly transformative impact required shaping organizational strategy and direction—connecting personal growth to business evolution in a holistic integrated way.

Moment of Clarity

Then came a moment of clarity—the very disciplines needed for true holistic transformation were being practiced in isolation, limiting their impact.

I saw strategy consultants design brilliant plans with no attention to the leadership evolution required to implement them.

I witnessed executive coaches create profound breakthroughs that never translated to organizational transformation.

I observed design thinkers envision inspiring possibilities with no pathway to execution.

I recognized these disciplines—strategy consulting, executive coaching, and design thinking—weren’t separate paths, but critical dimensions of the same transformation journey.

When integrated, they evolved into our methodology of strategy design, leadership development, and energy management—creating something far more powerful than each operating alone.

Founding Clapp & Co.

This insight became the foundation for Clapp & Co.

Created from a profound recognition of what was missing in my own journey, and the journeys of the leaders I worked with.

I created Clapp & Co. to be the partnership I wish existed during my own entrepreneurial path—one that unifies these powerful disciplines to catalyze bold vision into extraordinary reality.

Rather than a solo practice, I assembled a collaborative team of strategists, executive coaches, and creative thinkers—each bringing specialized expertise while sharing our core belief that extraordinary emerges where strategy, leadership, and energy align.

Multidisciplinary Perspective

My journey led to a background of rarely unified dimensions.

Business Foundation: My MBA background game me the language and frameworks to understand business dynamics, while 15 years of building and leading my own strategy and design firm taught me the lived reality of entrepreneurial leadership.

Strategy Innovation: As a certified Blue Ocean Strategy practitioner, I’ve developed expertise in helping organizations transcend competitive boundaries to create uncontested market spaces. This methodology aligns perfectly with my belief that the greatest opportunities lie beyond conventional industry constraints.

Design Thinking: My studies at RISD and over a decade in design developed my capacity to approach challenges as creative opportunities, seeing patterns and possibilities where others only see constraints.

Transformative Coaching: As a Professional Certified Coach (PCC) with the International Coaching Federation, I’ve developed the art of catalyzing powerful personal and leadership breakthroughs, recognizing that the most powerful transformation begins from within.

Brand Expansion: Developing brand strategies for diverse organizations taught me how to align internal purpose with external expression, creating authentic resonance that naturally attracts
opportunity.

Energy & Performance Dynamics: As a certified Wealth Dynamics and Talent Dynamics consultant, I help leaders and teams identify their natural flow states and leverage their unique genius—creating organizational alignment where energy multiplies rather than depletes.

This unique integration has empowered me to partner not as a traditional consultant or coach, but as a committed co-creator and catalyst in your organization’s—and your own—transformation.

Guiding Philosophy

I founded Clapp & Co based on my core beliefs and experiences about transformation:

The most powerful transformation flows from the inside-out—a leader’s evolution catalyzes organizational breakthrough when internal clarity aligns with strategy.

At pivotal inflection points, success itself creates limitations that can only be transcended through fundamental shifts in how we see, think, feel, and lead.

Extraordinary emerges at the intersection of strategy, leadership, and energy—where each dimension amplifies the others to create impact far greater than the sum of their parts.

These beliefs guide our approach to partnership with visionary founders and CEOs navigating their most defining moments.

Beyond the Professional

My perspective comes from more than just my professional journey.

I’ve been shaped by extensive global travel, immersion in diverse cultures, my love of art and music, my own creative practice as a visual artist, and a lifelong exploration of how inner alignment creates meaning and outer impact.

I’ve found that extraordinary impact happens when achievement and deep fulfillment work together as allies rather than competing forces—creating a virtuous cycle where each strengthens the other.

Partnering Together

I work with a select number of visionary founders and CEOs each year through Clapp & Co.’s signature engagements.

Our partnership begins with a conversation to explore alignment between your goals and our integrated methodology.