Justin Clapp MBA, PCC

My journey to creating Clapp & Co. wasn’t a linear path—it emerged through lived experience, defining moments, and a recognition of what was missing in how transformation happens.

I’ve always been drawn to both the creative and analytical worlds. After earning my MBA at 24, I studied design at RISD, discovering not just creative expression but an entirely new way to see challenges and solve problems.

In 2008, while others urged caution amid the financial crisis, I launched my strategy and design firm. Over 15 years, I built what looked like incredible success—prestigious clients, recognition, financial rewards. Yet deep within, I felt a growing disconnect. A quiet voice kept asking: Is this all there is?

This questioning led me to explore coaching, which awakened a deeper purpose in me. However, the coaching world, while transformative for individuals, felt disconnected from high-level business strategy. Meanwhile, strategy consultants designed brilliant plans with no attention to leadership evolution. Design thinkers envisioned possibilities with no pathway to execution.

Then came clarity—these weren’t separate paths but critical dimensions of the same transformation journey. When integrated, they create something far more powerful than each operating alone.

This insight became the foundation for Clapp & Co. I created the partnership I wish existed during my own entrepreneurial path—one that unifies these powerful disciplines to catalyze bold vision into extraordinary reality.

Strategy Meets Leadership: While most strategists design plans without addressing who will implement them, Justin creates alignment between organizational direction and leadership presence. This ensures strategies come alive through authentic embodiment.

Design Thinking Meets Business: In contrast to traditional approaches that follow established patterns, Justin’s design background brings creative problem-solving to business challenges. This transforms constraints into opportunities invisible to conventional thinking.

Individual Energy Meets Organizational Flow: Where others address either personal development or organizational systems separately, Justin connects the two. This transforms how energy moves through organizations, converting friction to momentum.

Internal Alignment Meets Market Positioning: Rather than treating brand as merely external marketing, Justin connects internal purpose with external expression. This creates positioning that resonates in the market while energizing the organization.

This unified methodology creates transformation that flows across all dimensions—where breakthroughs reinforce each other rather than existing in isolation.

My journey to creating Clapp & Co. wasn’t a linear path—it emerged through lived experience, defining moments, and a recognition of what was missing in how transformation happens.

I’ve always been drawn to both the creative and analytical worlds. After earning my MBA at 24, I studied design at RISD, discovering not just creative expression but an entirely new way to see challenges and solve problems.

In 2008, while others urged caution amid the financial crisis, I launched my strategy and design firm. Over 15 years, I built what looked like incredible success—prestigious clients, recognition, financial rewards. Yet deep within, I felt a growing disconnect. A quiet voice kept asking: Is this all there is?

This questioning led me to explore coaching, which awakened a deeper purpose in me. However, the coaching world, while transformative for individuals, felt disconnected from high-level business strategy. Meanwhile, strategy consultants designed brilliant plans with no attention to leadership evolution. Design thinkers envisioned possibilities with no pathway to execution.

Then came clarity—these weren’t separate paths but critical dimensions of the same transformation journey. When integrated, they create something far more powerful than each operating alone.

This insight became the foundation for Clapp & Co. I created the partnership I wish existed during my own entrepreneurial path—one that unifies these powerful disciplines to catalyze bold vision into extraordinary reality.